Social Media Petitions Drive NBC Universal To Dump Trump

NBC Dumps Trump

Unless you are living under a rock, you saw the stunning and often bizarre and rambling announcement from Donald Trump that he is running for President of the United States. In his announcement, Trump expressed his usual brand of arrogance. But, then he took things a step farther when he made outrageous claims about Mexicans, […]

Millennials Avoid Debt and Seek Deals

Marketing to Millennials

Pinpoint Market Research and Anderson Jones PR released a study showing that “twenty-somethings” want to lead debt-free lives as they eschew credit cards, car loans and mortgages. “Millennials are expected to spend more than $200 billion annually beginning in 2017 and $10 trillion throughout their lifetimes. How they plan to spend, however, is distinctly different […]

Five Stats on Using Social Media For B2B Lead Generation

Since 2008, I’ve been talking about the value of social media as a lead generation tool for B2B companies. And yet, it seems there are still B2B companies who view social as a consumer play, despite the fact that content shared through social media has been proven to help connect companies to prospects and convert the sale. […]

Brands Embrace Marriage Equality In Response to SCOTUS Ruling

Brands Embrace Marriage Equality

A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes was LGBT Rights. With today’s incredible same-sex marriage ruling from the Supreme Court ensuring equality for all Americans, I’ve been overjoyed to see my newsfeeds not only light up with […]

Tim Hunt Shows Us The Epic Failure of Non-Apology-Apologies in Crisis Communications

Tim Hunt

Today, I want to talk about the non-apology-apology. It’s generally employed when someone says something offensive – which I grant you is very easy to do in today’s climate. The non-apology-apology is a classic crisis communications move and sometimes it can be quite effective. A favorite (fictional) example is CJ Craig from The West Wing trying to […]

Is John Oliver The Most Powerful Man in America? (And, Will He Drink That Bud Light Lime?)

John Oliver Most Powerful Man in America

Back in 2008, I blogged that Jon Stewart had been named the journalist people most admired, according to Pew Research. So, it seems rather fitting that as Stewart makes his exit from The Daily Show, I blog today about the man who seems to be taking his place of influence, albeit on another show and […]

Monetize Your Pins With Pinterest Buy Button

Pinterest Buy It Button

For all those pin-addicted people out there, Pinterest has introduced a new way to monetize your pinned images. The site unveiled what it’s calling “buyable pins” at an event at its headquarters in San Francisco yesterday. Here’s how it works: Rich Pins — pins that have more information than a normal link, such as the ingredients for a […]

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