Lowe’s Stands Up To Racism; Increases Positive Online Sentiment and Brand Loyalty

Lowe's Home Improvement Warehouse logo. (PRNewsFoto)

Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to complain that the company sent (gasp!) a black man to deliver an item she’d purchased at the store. Marcus Bradley has been delivering for Lowe’s for eleven years and has […]

Bic’s Epic Backlash For Sexist Social Media Post

Bics EpicFail Women

The Bic pen brand is in trouble with women again. You may recall a few years back when Bic released a new line of PINK pens designed “to fit comfortably in a woman’s hand.” The ensuing backlash led to an official apology from the brand and some pretty hilarious reviews on Amazon. Well, Bic is at […]

Is A Presidential Run Just a Publicity Stunt Now?


As PR pros, we’ve all led thought leadership programs designed to raise an executive’s profile in order to drive product (or book) sales, increase their speaking fees or land them that ever-so-important keynote position. Most of our tactics include pitching their POVs for interviews, authoring bylined articles and developing sharable content and buzz-worthy blogs, podcasts and […]

Millennials Want Tangible Benefits, Not a “Fun Culture”

What Millennials Want From Employers

Millennials will comprise seventy-five percent of the global workforce by 2025 and they know they are the most desired hire in the job market today. Companies need to pay attention to what this demographic wants, if they hope to compete for their attention and retention. Pinpoint Market Research and Anderson Jones PR interviewed 1,650 twenty-somethings aged 18-29 […]

How Messaging Apps Are Transforming Social Sharing

New York Times via WhatsApp

For a little while now, I’ve been saying the future of social engagement is the messaging app. That’s where the real sharing is taking place now as more and more people grow wary about sharing content publicly. It seems the New York Times agrees. They are now sending users content through the messaging app WhatsApp. For example, […]

Happy Employees Create Profitable Companies – Top Tips To Improve Employee Engagement

employee engagement

There has been a lot of talk lately about employee engagement and employee communications – specifically with regard to showing your employees gratitude for their work. In fact, the Wall Street Journal just published an article explaining how thanking your employees makes you a better leader. And, study after study after study shows that happy employees […]

Social Media Petitions Drive NBC Universal To Dump Trump

NBC Dumps Trump

Unless you are living under a rock, you saw the stunning and often bizarre and rambling announcement from Donald Trump that he is running for President of the United States. In his announcement, Trump expressed his usual brand of arrogance. But, then he took things a step farther when he made outrageous claims about Mexicans, […]


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