Millennials Want Tangible Benefits, Not a “Fun Culture”

What Millennials Want From Employers

Millennials will comprise seventy-five percent of the global workforce by 2025 and they know they are the most desired hire in the job market today. Companies need to pay attention to what this demographic wants, if they hope to compete for their attention and retention. Pinpoint Market Research and Anderson Jones PR interviewed 1,650 twenty-somethings aged 18-29 […]

How Messaging Apps Are Transforming Social Sharing

New York Times via WhatsApp

For a little while now, I’ve been saying the future of social engagement is the messaging app. That’s where the real sharing is taking place now as more and more people grow wary about sharing content publicly. It seems the New York Times agrees. They are now sending users content through the messaging app WhatsApp. For example, […]

Happy Employees Create Profitable Companies – Top Tips To Improve Employee Engagement

employee engagement

There has been a lot of talk lately about employee engagement and employee communications – specifically with regard to showing your employees gratitude for their work. In fact, the Wall Street Journal just published an article explaining how thanking your employees makes you a better leader. And, study after study after study shows that happy employees […]

Social Media Petitions Drive NBC Universal To Dump Trump

NBC Dumps Trump

Unless you are living under a rock, you saw the stunning and often bizarre and rambling announcement from Donald Trump that he is running for President of the United States. In his announcement, Trump expressed his usual brand of arrogance. But, then he took things a step farther when he made outrageous claims about Mexicans, […]

Millennials Avoid Debt and Seek Deals

Marketing to Millennials

Pinpoint Market Research and Anderson Jones PR released a study showing that “twenty-somethings” want to lead debt-free lives as they eschew credit cards, car loans and mortgages. “Millennials are expected to spend more than $200 billion annually beginning in 2017 and $10 trillion throughout their lifetimes. How they plan to spend, however, is distinctly different […]

Five Stats on Using Social Media For B2B Lead Generation

Since 2008, I’ve been talking about the value of social media as a lead generation tool for B2B companies. And yet, it seems there are still B2B companies who view social as a consumer play, despite the fact that content shared through social media has been proven to help connect companies to prospects and convert the sale. […]

Brands Embrace Marriage Equality In Response to SCOTUS Ruling

Brands Embrace Marriage Equality

A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes was LGBT Rights. With today’s incredible same-sex marriage ruling from the Supreme Court ensuring equality for all Americans, I’ve been overjoyed to see my newsfeeds not only light up with […]

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