A global leader in public relations and social media integration, Jennifer A. Jones has been at the center of digital communications since the early 90s where she was a part of the team that launched eBay, Art.com, Amazon.com and WebMD. Later, she turned her attention to entertainment and helped launch the first internet-driven PR campaigns for Discovery Channel and BET. Following a personal passion, she next co-wrote and co-produced a feature film and led the movie’s the public relations strategy which has been credited as one of the first viral marketing campaigns. Returning to consumer products promotions, she developed integrated strategies for brands like Minute Maid, Pepsi, Arby’s and fully established her reputation for transforming content into conversation.
A recognized voice in the industry, she is a reliable resource for marketing communications and digital integration thought leadership and is available for speaking engagements and training.
Jennifer is the Vice President of Social Media Strategy & Innovation for Moxie Interactive; the thoughts and opinions expressed here do not represent Moxie or its parent companies, Zenith/Publicis Groupe.