Unless you’re living under a moss-covered rock, you know that Joe Biden has won the U.S. presidency. You’ve likely also seen the bizarre press conference
Category: Marketing Strategy
Currahee Brewing Company Uses White Nationalist Lingo and Imagery, Reminding Everyone Why You Should Check the Meaning of Co-opted Terms
Now, the co-owner of the Georgia-based beer company issued a statement insisting he didn’t know what “Boogaloo” meant when they named their beer after it
Jif Peanut Butter’s Clever Campaign Capitalizes on the Jif/Gif Question
In response to the now age-old question on how to pronounce “Gif,” the J.M. Smucker Company has teamed up with Giphy to release a special jar
Chewy Creates Personal Brand Connections For Grieving Pet Owners
Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,
Personalization Is The Marketing Trend for 2020
2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Backlash from Peloton Ad Causes Company Shares to Drop by 9% or $924 Million
We’ve all seen the jokes over the years of hapless husbands gifting their wives vacuum cleaners and irons for the holidays and the fights that