How and When People Are Online


Below is a compilation of new media usage statistics and quotable quotes I lifted from The Strategist. Enjoy!

The blogosphere doubles in size every 7.5 months with 120,000 new blogs created each day. (source: Technorati)

MySpace has 320,000 new user profiles created each day, with 25% coming from outside the U.S. (source: comScore)

YouTube plays 100 million videos per day and 100,000 new videos are uploaded daily. (source: YouTube)

59% of 6-to-11 year old children used the Internet during the past 30 days. (source: Mediamark)

When 18-to-34 year olds were asked about their top media choices, 46% chose the Internet and 35% chose TV (source: Online Publishers Assoc.)

An NBC survey reports that 75% of respondents across age groups agree they are overwhelmed by the amount of media available to them. (source: NBC Research)

Americans spend 9.5 hours in a 24-hour period online — by far the most time spent on any activity, including sleep (7.5 hours.) (source: Veronis Suhler Stevenson)

9.5 hours online! I don’t know why I’m surprised; I certainly I exceed that myself. I used to laugh at people who spent all day in front of the computer and then would go home and get right back online. But, now I can’t watch TV without simultaneously posting on IMDB about the show I’m watching. (You’ll see me there during tonight’s premiere of House!)

I’ve said it before and I will say it again: never before has there been a better time to work in the communications/marketing/PR field. Information drives the dollar and we drive information. Nobody buys anything anymore without first seeking blogger or user reviews and product information online. These stats only demonstrate that fact. So, let’s get busy and influence those dollars!

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