Guerrilla Advertising: Arby’s Hijacks Billboards

When I first started this blog, I promised myself I would not tout my own work. But, I have to break my own rule just this once because what I did today was really super cool.

During this evening’s rush hour, my client Arby’s and I hijacked billboards around Atlanta to remind drivers they should be “Thinking Arby’s.”

We placed large white helium balloons with the Arby’s logo in front of billboards that prominently feature people’s faces representing the thought balloons seen in the “I’m Thinking Arby’s” campaign. (The attached photo is from a billboard on I-75).

We made sure there were Arby’s restaurants at the next exit where each balloon was placed. Let the buzz begin!

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