Today, one of my favorite blogs, Adrants, published a guest post from Hector Pages of Brandmovers detailing what marketers need to consider to develop a successful online promotion. 
The article explains the difference between sweepstakes and contests and outlines some of the key implications around the legal/liability and regulations. A must-read for anyone planning an online or mobile contest, game or sweepstakes.
jenniferjonesblog.com 