New Facebook Feature Turns Your Comments Into Ads

Facebook is launching a new ad unit called “Comments,” the brainchild of ad agency Leo Burnett. The unit will use comments from users to appear as sponsored stories. Brands will be able to ask questions on their Facebook pages, and the questions will appear as a display ad on the right side of the screen. Once a user comments, the resulting discussion will appear on that user’s news feed so that friends can jump in.

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