Moe’s Southwest Grill partnered with Brandmovers to create a video contest called Dance Your Queso Off where fans submitted videos of themselves dancing to the “Welcome to Moe’s” song.
132 Video Submissions
154,252 Site Visits
636,774 Video Views
2,947 Facebook Shares
Fans voted on their favorite videos and the winner, John Diep of Rochester, NY received the $10,000 prize. Upon learning he won, Diep said, “Many things inspired me to create my video. It was mainly my love for dance and being given the opportunity to be creative. I wanted to show how much I enjoy Moe’s and their Queso by expressing it through dance and just having fun with my submission.”
Lauren McGowen Barash, Director of PR/Corporate Communications for Moe’s Southwest Grill, said “The Dance Your Queso Off video contest provided a fun and engaging way to let our guests express their love for Moe’s Queso. It was as exciting to see the fans rally together to support their favorite videos as it was to watch the actual video entries! Hopefully our guests had as much fun as we did with this contest.”
please note: this is a client promotion