Over the years, we’ve seen a lot of brands creating new ways to hire talent. There was the agency that hosted a reality-show-like contest for up-and-comers in PR and who can forget the best job in the world contest or the countless brands that have taken their employment recruiting to contest-form?
Well, today, the Coca-Cola brand, Gold Peak Tea put a new twist on the old promotion by giving away $100,000 not for a job, but for one lucky winner to Take The Year Off.
According to the press release, Gold Peak Tea is stepping up its mission to steep Americans in home-brewed comfort by rewarding the most deserving person with $100,000 and a year of doing whatever. One person will “take home” the opportunity to focus on their acting ambitions, write the next great American novel, start a nonprofit or simply kick back and enjoy the comforts of home.
So what does it take earn a big break?
- Today through July 13, people 18 and up can visit the Gold Peak Facebook page to enter by sharing why they deserve the year off and what they would do with the opportunity.
- Gold Peak will narrow down the pool of applicants, and the top candidates will then submit a video telling Gold Peak fans across the country why they deserve the comforts of home.
- In the home stretch, the power is in the hand (and mouse) of the consumer. Anyone can go online and vote for the most deserving candidate.
- Right around Labor Day – when the rest of America has the day off – Gold Peak will announce who earns a year-long break.
“Gold Peak Tea is all about bringing you the comfort of home-brewed taste wherever you are – whatever you’re doing,” said John Roddey, Vice President, Water, Tea and Coffee, Coca-Cola North America. “We hope this program reminds people that we all need to take time to refresh, renew and enjoy a bit of home every day.”
It will be interesting to see how this plays out and what kinds of submissions Gold Peak gets.
Ed Note: Gold Peak Tea is a client.