Ever wondered what kinds of posts on Facebook get the most Likes?
Of course, there are the usual best practices to consider: posts with images get people to stop and look; brevity gets read more than lengthy monologues, leading to more Likes; humor and relatable stories work well; and featuring your brand’s personality in a conversational way reminds people why they love your brand without feeling like you are selling to them.
Well, Track Social follows hundreds of thousands of posts made by brands on Facebook every month, and here are the most Most Liked posts from January 2013. Let’s see how many of the most liked posts hit on those best practices.