Facebook is adding Hashtags. LinkedIn has added @tagging and now Instagram has followed suit. It seems the largest social networks are paying attention to the preferred features on Twitter and are incorporating them in a terrific show of follow-the-leader.
Here is the skinny: In an update to their mobile apps, Instagram has added Facebook-like tagging to uploaded images. They are calling the feature Photos Of You.
To get started, grab the update and then open Instagram and upload a new image. Apply whatever filters you want and then proceed to the description and sharing screen. You’ll see a new button to Add People. Tap that and you will go back to a screen displaying your image, only this time you can tap specific areas of the image and choose to tag that area with someone’s name, just like on Facebook. Once you’re finished, you can add a caption, map it, and choose to share to Facebook, Email, Twitter, Tumblr, Flickror Foursquare, just as before.
You can drag tags around and tap to remove them. Note that in order to tag someone, you need to search using their username. Hopefully Instagram will improve this feature to be more user friendly, as it would be more natural to search by name.
Once you save your image, it will appear within the Instagram feed with a small person icon in the lower left corner that you can tap to see tags.
Also note that all Instagram users are initially set to Automatically have tagged photos added to your profile. If you want to approve photos first, go to your profile and tap on the new Photos Of You icon, then tap the settings icon in the upper right. I’m sure many will be upset that Instagram has chosen to make this setting automatic rather than manual by default, and that the setting is buried within your photo gallery and not with other app settings and options.
The udpate is available for both iOS and Android users.
I’ve also heard that Klout is (finally) going to start leveraging more of the activity and influence found on LinkedIn into their algorithm.