I am watching the President deliver a speech in Wisconsin. What he is saying about jobs sounds good. Unfortunately, my boyfriend (aka “The Professor”) and I keep getting distracted by the clearly visible “wife beater” tee-shirt the president is wearing under his shirt. In fact, we stopped listening to the President’s speech as we debated whether or not it was a tee-shirt or a bullet-proof vest.
So, I wanted to offer this reminder: when your spokesperson is about to go in front of cameras (broadcast or otherwise), don’t forget to do a quick “light test” for transparent clothing. All you need to do is shine a bright light (most normal lamps without the lamp shade will suffice) in front of your spokesperson. This way you can tell if any undergarments are visible.
This sounds a little superficial to me. Since when have undergarments made policy or directed the armed forces of the US?
Hi there. I agree it’s hardly a scandal or a national security issue. But, since I talk about PR/SM on this blog and this was a rookie PR mistake, it seemed worth noting as a way to remind folks to do a light check.