Recently, I had the pleasure of presenting How-To Market Your Music Online to the College of Music Society with my fiance, composer and music professor, Dr. David Mitchell.
The presentation covers:
- Music consumption trends
- The profit model for streaming music
- The profit model for downloading music
- The profit model for music video sharing
- The profit model for commercial/college radio
- The opportunities for musicians to stream live concerts
- How musicians are using crowd-sourcing and crowd-funding
- How musicians are creating interest/loyalty through exclusive content
- Music licensing trends in film, television, gaming and advertising industries
- The value of social media for the music marketer to connect with target audiences
- The new “publish or perish” model for music professionals and instructors/professors
View full presentation here:
Thank you to everyone at the conference! We had a wonderful time and greatly enjoyed the concerts and conversation!