A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes was LGBT Rights.
With today’s incredible same-sex marriage ruling from the Supreme Court ensuring equality for all Americans, I’ve been overjoyed to see my newsfeeds not only light up with the wedding announcements of friends, but with brands celebrating this amazing news.
Below are just a few of my favorites. Please add examples you find throughout the day in the comments.
This is brilliant marketing and once again shows the power of being ready to insert your brand into the news of the day.