Why The Message Matters – Even More Than the Medium

I wanted to share an article I wrote this week for PRDaily about the importance of messaging.

We spend so much of our time today focusing on the medium – which social platforms to use to engage with audiences; which apps; what blogger or media outlet should we target; what keywords are customers searching…it can be easy to forget that before you even consider the medium, you need to focus on locking down the message. So, take a look at my tips to ensure your message hits the mark.