Unless you’re living under a moss-covered rock, you know that Joe Biden has won the U.S. presidency. You’ve likely also seen the bizarre press conference Trump attorney, Rudy Giuliani held at the Four Seasons Total Landscaping Company, which is (appropriately) next door to a porn shop and across from a crematorium in a faraway, industrial part of Philly.
Clearly, the Trump administration and/or Giuliani thought they were booking the Four Seasons Hotel for this presser, as evidenced by a tweet from the soon-to-be-former President announcing that the event would take place at the lavish hotel. The mistake brought some much needed levity to Giuliani’s baseless claims of election fraud.
But, if there is a bright side to be found in the situation, it’s in the quick thinking of the Four Seasons Total Landscaping Company’s marketing team, who are taking advantage of their company’s sudden fame.
In just two days after the presser, the Four Seasons Total Landscaping Company began selling merchandise ranging from tee-shirts and ball caps to stickers. Most of the merch bears their name and logo with a simple American flag. But, some products doubled down on the tongue-in-cheek situation with phrases like “Make America Rake Again” and “Lawn and Order.”
The company has even released a Zoom background of their parking lot where the unusual press conference took place.
What I find most impressive about this, is not just the speed at which they launched the merch and marketing, it’s that they’ve managed to do so without offending anyone in this era of uber-sensitivity and outrage. The landscaping company has not “taken a side” with any of their activities – including hosting the event. None of their merchandise reflects support for either political party and when asked about the event, their official statement perfectly straddled both parties and focused on American pride.
Four Seasons Total Landscaping issued a statement on its Facebook page on Sunday morning, saying, “Our team at Four Seasons would have proudly hosted any presidential candidate’s campaign at our business. We strongly believe in America and in democracy. We hope that our fellow Americans can join together and support all local small businesses during this time.”
Well said and well played, indeed. Y’all need to give your marketing team a raise for this one!