Instagram announced the launch of one of its most highly requested feature updates, allowing users to add up to five links in their IG bio.
This expanded capacity will make it easier for creators and other users to promote their passions, causes, brands, personal business, and more, driving more traffic to their accounts.
Users can now see the number of links available in an Instagram bio, and when they tap on it, they will see a Linktree-like overview of the different link options that the account has enabled.
This new feature within the app itself may lead to a decrease in paid subscriptions to third-party apps, which previously served as the primary option for users to aggregate their external links.
However, some businesses may still prefer third-party tools that offer branding and more link display options. With this new feature, brands and creators can drive traffic to various URLs to maximize their presence on the platform.
It’s surprising that Instagram took this long to implement this feature since it was being tested since 2021.
To add multiple links to your IG profile:
- Go to ‘Edit profile’
- Click on > ‘Links’ >
- Select ‘Add external link’ and drag and drop to arrange the links in the desired order.