She has been at the center of digital communications since the mid 1990s when she helped define and launch the brands that shaped the dot-com era.
By the early 2000’s, she led integrated marketing campaigns and co-wrote and produced an animated feature film, signing Academy-Award winning actors to voice the characters. It was at this time she began to harness the power of peer-to-peer online engagement (later to be called social media) to drive interest during the film’s production.
In the mid 2000’s, she launched The Social Marketing Blog (formerly Speak Media Blog) and led some of the first digital and social media engagement campaigns for Fortune 500 companies.
Today, she is a leader in market research, public relations and digital communications, including social media engagement. She is also a painter with works for sale at Art By Jennifer Jones.
Jennifer currently resides in Decatur, GA with her husband, music composer and professor, Dr. David Mitchell and her step-daughter.