If you’ve ever doubted the legitimacy of the blog itself, the power of viral marketing as a PR tactic, or the value of bloggers as
Author: Jennifer Jones-Mitchell
A global leader in social media marketing and public relations, Jennifer Jones-Mitchell has been at the center of digital communications since the early 1990s. Learn more about her professional background at www.jenniferjonesmitchell.com. She also writes and speaks about health and wellness and how she reversed Type 2 Diabetes through diet and exercise. Learn more at www.nolongerdiabetic.com.
Holy Viral Marketing Batman!
In January, I pondered the future of The Dark Knight’s viral marketing/PR campaign after the tragic loss of Heath Ledger. As you may recall, a Hollywood pal of
The Press Release is Not Dead – It’s Evolved
I saw today that someone on Linked In asked if press releases are dead. As usual, it sparked quite a debate just as it has
Study Shows Thinking Apple Makes You Think Differently
The power of branding has reached a new level, ladies and gentlemen. As some of you know, my favorite example of brand identity is Apple
Martha Stewart MacBook Shill
Charlie Sorrel made a very interesting observation in his Wired Magazine blog yesterday. In it, he describes a post on Martha Stewart’s blog in which she espouses the virtues of the
Forgetting Sarah Marshall Viral Marketing Hits a Homerun
There’s nothing like blurring the lines between reality and fiction when creating a viral campaign. Add a little bit of mystery forcing your audience to
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