There’s nothing like blurring the lines between reality and fiction when creating a viral campaign. Add a little bit of mystery forcing your audience to
Author: Jennifer Jones-Mitchell
A global leader in social media marketing and public relations, Jennifer Jones-Mitchell has been at the center of digital communications since the early 1990s. Learn more about her professional background at www.jenniferjonesmitchell.com. She also writes and speaks about health and wellness and how she reversed Type 2 Diabetes through diet and exercise. Learn more at www.nolongerdiabetic.com.
TIME Magazine Invents Facts
MARCH 17, 2008 Glenn Greenwald of Salon.com posted this article today alleging that Time Magazine invented facts to claim that Americans support Bush’s domestic spying abuses despite several studies,
Tony Stewart Puts Goodyear in a PR Tailspin
“Goodyear can’t build a tire worth a crap,” said driver Tony Stewart on Sunday at the Atlanta Speed Motorway about new tires the NASCAR sponsor created specifically
Mark Cuban Bans Bloggers From Maverick’s Locker Room
As we continue debating media access for bloggers, an ironic twist has come into play. Mark Cuban, a blogger himself, banned a blogger from the Maverick’s
See’N’Search Product Placement
In January, I predicted plinking to be the next big thing in consumer-related new media. Plinking, which stands for product linking, is the act of embedding a product or
Americans Turn to the Web For News
According to Reuters – Nearly 70 percent of Americans believe traditional journalism is out of touch, and nearly half are turning to the Internet to get their