Forgetting Sarah Marshall Viral Marketing Hits a Homerun

There’s nothing like blurring the lines between reality and fiction when creating a viral campaign. Add a little bit of mystery forcing your audience to

TIME Magazine Invents Facts

MARCH 17, 2008 Glenn Greenwald of posted this article today alleging that Time Magazine invented facts to claim that Americans support Bush’s domestic spying abuses despite several studies,

Tony Stewart Puts Goodyear in a PR Tailspin

“Goodyear can’t build a tire worth a crap,” said driver Tony Stewart on Sunday at the Atlanta Speed Motorway about new tires the NASCAR sponsor created specifically

Mark Cuban Bans Bloggers From Maverick’s Locker Room

As we continue debating media access for bloggers, an ironic twist has come into play. Mark Cuban, a blogger himself, banned a blogger from the Maverick’s

See’N’Search Product Placement

In January, I predicted plinking to be the next big thing in consumer-related new media. Plinking, which stands for product linking, is the act of embedding a product or

Americans Turn to the Web For News

According to Reuters – Nearly 70 percent of Americans believe traditional journalism is out of touch, and nearly half are turning to the Internet to get their

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