Sometimes I meet people who think wanting a web site to be viral will automatically make it so. I’ve wanted John Cusack to play “In Your Eyes”
Author: Jennifer Jones-Mitchell
A global leader in social media marketing and public relations, Jennifer Jones-Mitchell has been at the center of digital communications since the early 1990s. Today, she specializes in translating market research into public relations and social media marketing strategy. www.jenniferjonesmitchell.com
How Much Power Do Consumers Have
The question was posted on Linked In: Do Consumers Wield Too Much Power? Responses so far have varied from: “consumers have way too much power” to “no they have
The News … Virtually
CNN announced they are launching a virtual Beauru in Second Life. According to an article in Media Week, CNN isn’t just creating a virtual reporter within
The Media Made Us Do It – FEMA’s Fake Press Conference
So, by now everyone knows about FEMA’s fake press conference last week where the agency’s PR staff pretended to be objective reporters asking questions. While
News For A New Generation
ABC recently announced they are dedicating staff to create original-content webcasts in an attempt to reach out to younger audiences. They are simply calling these
Demystifying Blogging for PR
I’m often asked about how and when to blog as well as how and when to pitch bloggers. So, here’s my thinking on the subject: Pitching Bloggers:
jenniferjonesblog.com 