Logo design is a unique art. There are some logos that are pure genius – especially the ones in which brand messages are hidden, such
Category: Brand Management
How To Ruin Your Good Guy Image With One Slap
At last night’s Academy Awards, we saw a man destroy the “good guy” image he’d spent decades curating. The story goes like this: Chris Rock
SHERWIN-WILLIAMS misses an opportunity to grow NEW AND YOUNGER brand fans by firing employee who created a large online following
Ever since social media came into being in the mid 2000’s, I’ve been preaching on this blog that companies need to lighten up and loosen
FOUR SEASONS LANDSCAPING COMPANY JUMPS ON OPPORTUNITY TO GENERATE REVENUE AND BRAND AWARENESS
Unless you’re living under a moss-covered rock, you know that Joe Biden has won the U.S. presidency. You’ve likely also seen the bizarre press conference
How Companies Are Responding to Covid-19 With Crisis Plans and Remote Working
As we all know, covid-19 is spreading across the globe and we are already seeing its effects as conferences and events are cancelled, entire school systems are
Racists’ Attack on Honey Pot Drives Increased Sales as Boycott Fails
As some of you know, Target released an ad in February celebrating a black woman–owned company that sells feminine products and it sparked a flood
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