Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,
2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Today, your crisis plan needs to account for more common and damaging situations including customer boycotts and violence.
“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked
It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash,
You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief