Agency Spotter released their 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing
Category: Brand Management
Speedo Drops Ryan Lochte: How-To Protect Your Brand From Bad Behavior
Well, we all knew this was coming. Disgraced Olympian, Ryan Lochte has lost his first major sponsor. Speedo dropped the swimmer due to Lochte’s fabricated a
Retailers Share The Social Media Platforms They Use Most
For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content
Why The Message Matters – Even More Than the Medium
I wanted to share an article I wrote this week for PRDaily about the importance of messaging. We spend so much of our time today
Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right
I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of
AMC Listens to Customers – Stops Plans Allowing Texting During Movies
Like most people, I was very surprised when I heard that AMC Theaters’ CEO, Adam Aron told Variety he was considering allowing texting during movies
