Today, your crisis plan needs to account for more common and damaging situations including customer boycotts and violence.
Category: Brand Management
PR Explained: From Media Relations and Influencer Engagement to Content, Crisis Planning and Digital Communications
“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked
Will The New Explore Feed Kill Organic Engagement on Facebook?
It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash,
Why Google Was Right To Fire The Anti-Diversity Engineer, James Damore and What We’ve Learned
You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief
To Go Live or Not To Go Live – That is the Question Clients Are Asking
Ever since Facebook launched their live video offering last April and Congress staged a live sit-in via Periscope last June, clients and colleagues alike have been
Retailer Shows Us Why Fonts Matter
As PR pros, we are increasingly tasked with creating content for our clients. This requires more than just good story-telling skills, it also requires a
