Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,
Category: Brand Management
Personalization Is The Marketing Trend for 2020
2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Connected Comms Selected to Lead Thought Leadership Programs for the CX Agency, Macquarium
ATLANTA, GA – November 2019 – The virtual public relations and marketing agency, Connected Comms has been selected to lead thought leadership programs for the
When Customers Attack: Why A Modern-Day Crisis Comms Plan Is More Important Than Ever
Today, your crisis plan needs to account for more common and damaging situations including customer boycotts and violence.
PR Explained: From Media Relations and Influencer Engagement to Content, Crisis Planning and Digital Communications
“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked
Will The New Explore Feed Kill Organic Engagement on Facebook?
It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash,
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