AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies
Category: Brand Management
Fan Art Drives Engagement and Makes Your Brand Hip & Cool
Brand fans creating art is nothing new. Sharpie fans, for instance, share so much fan art, there is an entire brand-sponsored blog dedicated to showcasing their
Trump Continues To Defy The Rules of PR & Media Relations … And, It’s Working For Him
Like many PR pros, I’ve been watching the Trump presidential campaign with utter fascination. Politics aside, this is a study in media relations that leaves many
Lowe’s Stands Up To Racism; Increases Positive Online Sentiment and Brand Loyalty
Today, I have to give props to the home improvement empire, Lowe’s. You may have seen the story: an ignorant, racist customer called Lowe’s to
Is A Presidential Run Just a Publicity Stunt Now?
As PR pros, we’ve all led thought leadership programs designed to raise an executive’s profile in order to drive product (or book) sales, increase their speaking
