The Georgia state Senate just passed two “religious freedom” bills, which would allow people to deny services and basic rights available to the general public
Category: Brand Management
Are Your Sales People Damaging Your Brand?
I have to admit, I’ve gone back and forth all day about whether or not to blog about this. But, ultimately, the story I’m about
Why Messaging Matters in PR & Social Media Engagement
Let’s talk messaging. I can’t tell you how many times I’ve had to explain the value of a strategic messaging workshop to new clients. And, it
PepsiCo and Harley Davidson Explain Needed Disruptions in Agency Models
AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies
Fan Art Drives Engagement and Makes Your Brand Hip & Cool
Brand fans creating art is nothing new. Sharpie fans, for instance, share so much fan art, there is an entire brand-sponsored blog dedicated to showcasing their
