Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,
Category: Case Study
Why Google Was Right To Fire The Anti-Diversity Engineer, James Damore and What We’ve Learned
You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief
Retailer Shows Us Why Fonts Matter
As PR pros, we are increasingly tasked with creating content for our clients. This requires more than just good story-telling skills, it also requires a
Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand
Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
Speedo Drops Ryan Lochte: How-To Protect Your Brand From Bad Behavior
Well, we all knew this was coming. Disgraced Olympian, Ryan Lochte has lost his first major sponsor. Speedo dropped the swimmer due to Lochte’s fabricated a
Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right
I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of