This morning, I read an article on TechCrunch about Twitter winning an exclusive deal with the NFL, giving the social network the right to live
Category: Case Study
Why Messaging Matters in PR & Social Media Engagement
Let’s talk messaging. I can’t tell you how many times I’ve had to explain the value of a strategic messaging workshop to new clients. And, it
Outfront Media Denies Thinx Subway Ads For Being ‘Too Racy’ – Creates Free Publicity for Thinx
Sometimes the worst thing that can happen to your brand, can also be the best thing. Outfront Media, a company responsible for reviewing the advertising
Tim Hunt Shows Us The Epic Failure of Non-Apology-Apologies in Crisis Communications
Today, I want to talk about the non-apology-apology. It’s generally employed when someone says something offensive – which I grant you is very easy to do
Crisis Communications Case Study: Brookhaven PR Director Wrongly Accused of Racism By Disgruntled Photographer
There is a rather interesting PR story brewing here in Atlanta that perfectly illustrates why – in a PR crisis – you need to get
Windermere Cay Apts Tries to Fine Tenants For Negative Reviews – Resulting In Negative Reviews
In today’s installment of You’re Doing The Internet Wrong, I bring you Florida’s Windermere Cay apartment complex. In an effort to quash any negative online reviews,