Racists’ Attack on Honey Pot Drives Increased Sales as Boycott Fails

As some of you know, Target released an ad in February celebrating a black woman–owned company that sells feminine products and it sparked a flood

Chewy Creates Personal Brand Connections For Grieving Pet Owners

Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,

Personalization Is The Marketing Trend for 2020

2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today

PR Explained: From Media Relations and Influencer Engagement to Content, Crisis Planning and Digital Communications

“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked

Companies Helping Houston – Plus Tips On What Not To Do in Corporate Giving Programs

We’ve all seen the incredible images of devastation coming out of Houston this week. Amidst all this destruction and flooding, I am reminded of what

Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand

Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of

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