As some of you know, Target released an ad in February celebrating a black woman–owned company that sells feminine products and it sparked a flood
Category: Cause Marketing
Chewy Creates Personal Brand Connections For Grieving Pet Owners
Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,
Personalization Is The Marketing Trend for 2020
2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
PR Explained: From Media Relations and Influencer Engagement to Content, Crisis Planning and Digital Communications
“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked
Companies Helping Houston – Plus Tips On What Not To Do in Corporate Giving Programs
We’ve all seen the incredible images of devastation coming out of Houston this week. Amidst all this destruction and flooding, I am reminded of what
Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand
Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
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