SHERWIN-WILLIAMS misses an opportunity to grow NEW AND YOUNGER brand fans by firing employee who created a large online following

Ever since social media came into being in the mid 2000’s, I’ve been preaching on this blog that companies need to lighten up and loosen

Connected Comms Selected to Launch Used Toy Trading App, Operation Playtime

New App Allows Parents to Pass Along Toys Their Kids’ Old Toys, Keeping Them In the Hands of Children Who Want Them and Out of Our

Chewy Creates Personal Brand Connections For Grieving Pet Owners

Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,

Personalization Is The Marketing Trend for 2020

2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today

Facebook Launches Original Programming on New Watch Platform

Today, Facebook announced more information about their new original programming, which will start airing on their Watch platform. After months of speculation about the social network

To Go Live or Not To Go Live – That is the Question Clients Are Asking

Ever since Facebook launched their live video offering last April and Congress staged a live sit-in via Periscope last June, clients and colleagues alike have been

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