Guideline recently asked B2B and B2C marketers to rate the effectiveness of various online marketing tactics. Almost all marketers surveyed used some form of social media.
Category: Consumer Habits
The Social Media Election
When I arrived at the polls yesterday morning, I was shocked by the massive crowd that had already assembled. As I took my place in
Finally! Good Viral Marketing!
I’ve been quite disappointed with the lack of creativity in viral movie marketing since the brilliance of the Blair Witch campaign. The new Diane Lane
Trends in Product Placement
JANUARY 23, 2008 Apologies for not posting for a while; I was laid up with the flu and am just now back to my ol’
Tis The Season To Give: Cause Marketing
It’s holiday time, so let’s take a moment to talk about giving. I’ve always said corporate giving is good PR and good PR is good
How Much Power Do Consumers Have
The question was posted on Linked In: Do Consumers Wield Too Much Power? Responses so far have varied from: “consumers have way too much power” to “no they have