2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Category: Consumer Products
Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand
Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
WhatsApp Is Pulling The Plug On Old Devices
If you are one of the few people still clinging to your Blackberry or some other outdated mobile device, you have yet another reason to
PepsiCo and Harley Davidson Explain Needed Disruptions in Agency Models
AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies
Millennials Avoid Debt and Seek Deals
Pinpoint Market Research and Anderson Jones PR released a study showing that “twenty-somethings” want to lead debt-free lives as they eschew credit cards, car loans
Brands Embrace Marriage Equality In Response to SCOTUS Ruling
A couple of months ago, my market research company released a study advising brands to embrace the social causes twenty-somethings care about. Among those causes
