As some of you know, Target released an ad in February celebrating a black woman–owned company that sells feminine products and it sparked a flood
Category: Consumer Products
Jif Peanut Butter’s Clever Campaign Capitalizes on the Jif/Gif Question
In response to the now age-old question on how to pronounce “Gif,” the J.M. Smucker Company has teamed up with Giphy to release a special jar
Personalization Is The Marketing Trend for 2020
2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand
Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of
WhatsApp Is Pulling The Plug On Old Devices
If you are one of the few people still clinging to your Blackberry or some other outdated mobile device, you have yet another reason to
PepsiCo and Harley Davidson Explain Needed Disruptions in Agency Models
AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies