Racists’ Attack on Honey Pot Drives Increased Sales as Boycott Fails

As some of you know, Target released an ad in February celebrating a black woman–owned company that sells feminine products and it sparked a flood

Jif Peanut Butter’s Clever Campaign Capitalizes on the Jif/Gif Question

In response to the now age-old question on how to pronounce “Gif,” the J.M. Smucker Company has teamed up with Giphy to release a special jar

Personalization Is The Marketing Trend for 2020

2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today

Why Cheerios’ Cause Marketing Campaign Is Brilliant and On-Brand

Not that long ago, my step-daughter and I were talking about the alarming decline in the bee population and the lasting implications a lack of

WhatsApp Is Pulling The Plug On Old Devices

If you are one of the few people still clinging to your Blackberry or some other outdated mobile device, you have yet another reason to

PepsiCo and Harley Davidson Explain Needed Disruptions in Agency Models

AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies

1 2 3 6