How Companies Are Responding to Covid-19 With Crisis Plans and Remote Working

As we all know, covid-19 is spreading across the globe and we are already seeing its effects as conferences and events are cancelled, entire school systems are

Personalization Is The Marketing Trend for 2020

2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today

Companies Finally Accept That Open Workspaces Are Terrible

Today, I read an article from Inc. acknowledging the absurdity of the open workspace trend. I have to say I am thrilled to see the

What to Watch for PR Pros: Movies and TV That Will Help Your PR Strategy

I’m both a movie junkie and a PR junkie – which means, I absolutely love movies and TV shows that focus on my industry. With

PR Explained: From Media Relations and Influencer Engagement to Content, Crisis Planning and Digital Communications

“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked

Why Google Was Right To Fire The Anti-Diversity Engineer, James Damore and What We’ve Learned

You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief

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