How Companies Are Responding to Covid-19 With Crisis Plans and Remote Working

As we all know, covid-19 is spreading across the globe and we are already seeing its effects as conferences and events are cancelled, entire school systems are

When Customers Attack: Why A Modern-Day Crisis Comms Plan Is More Important Than Ever

Today, your crisis plan needs to account for more common and damaging situations including customer boycotts and violence.

PR Explained: From Media Relations and Influencer Engagement to Content, Crisis Planning and Digital Communications

“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked

Why Google Was Right To Fire The Anti-Diversity Engineer, James Damore and What We’ve Learned

You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief

Tim Hunt Shows Us The Epic Failure of Non-Apology-Apologies in Crisis Communications

Today, I want to talk about the non-apology-apology. It’s generally employed when someone says something offensive – which I grant you is very easy to do