A few months ago, I pondered the reality versus hype of Green marketing. While acknowledging that Greenwashing is in overdrive, I referenced statistics showing that consumers
Category: Green Marketing
New Tricks for Green Marketers to Go Viral
It’s no secret that the Green consumer loves to tell everyone how Green his life is. According to a 2007 Newsweek article, Honda customers left the company
Clorox & Sierra Club: The Good, The Bad, The Green
We’ve talked a bit here about Greenwashing and the importance of honesty and accountability in Green marketing campaigns. I came across an interesting case study that has
Green Marketing: Hype or Hope?
This weekend, a pal asked me if I thought “green” was going to fall off soon from too much hype. Interestingly, today, a reporter-friend asked