Unless you’re living under a moss-covered rock, you know that Joe Biden has won the U.S. presidency. You’ve likely also seen the bizarre press conference
Category: Guerilla Marketing
Jif Peanut Butter’s Clever Campaign Capitalizes on the Jif/Gif Question
In response to the now age-old question on how to pronounce “Gif,” the J.M. Smucker Company has teamed up with Giphy to release a special jar

Brilliant Behavior Marketing: Ogilvy’s Anti-Littering Campaign
Did you know that Hong Kong produces more than 6.5 million tons of trash each year? Me neither. But, the Hong Kong Clean Up Initiative,