Agency Spotter released their 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing
Category: Marketing
Why The Message Matters – Even More Than the Medium
I wanted to share an article I wrote this week for PRDaily about the importance of messaging. We spend so much of our time today
SnapChat Adds Features In Battle For Millennial Mindshare
Snapchat has added numerous features to its “chat” tab today, including audio calls, better video calling, stickers and batch image uploads. The update marks the current
Georgia Brands Stand Up For Equality
The Georgia state Senate just passed two “religious freedom” bills, which would allow people to deny services and basic rights available to the general public
Are Your Sales People Damaging Your Brand?
I have to admit, I’ve gone back and forth all day about whether or not to blog about this. But, ultimately, the story I’m about
PepsiCo and Harley Davidson Explain Needed Disruptions in Agency Models
AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies
