Jif Peanut Butter’s Clever Campaign Capitalizes on the Jif/Gif Question

In response to the now age-old question on how to pronounce “Gif,” the J.M. Smucker Company has teamed up with Giphy to release a special jar

Personalization Is The Marketing Trend for 2020

2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today

Agency Spotter’s 2017 Trends Report is a Must-Read for PR, Marketing and Creative Agencies

Agency Spotter released their 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing

Why The Message Matters – Even More Than the Medium

I wanted to share an article I wrote this week for PRDaily about the importance of messaging. We spend so much of our time today

SnapChat Adds Features In Battle For Millennial Mindshare

  Snapchat has added numerous features to its “chat” tab today, including audio calls, better video calling, stickers and batch image uploads. The update marks the current

Georgia Brands Stand Up For Equality

The Georgia state Senate just passed two “religious freedom” bills, which would allow people to deny services and basic rights available to the general public

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