Today, I want to talk about the non-apology-apology. It’s generally employed when someone says something offensive – which I grant you is very easy to do
Category: Marketing
What Does Facebook Mean By “Instant Articles” Anyway?
For the past few weeks, there has been a lot of talk about Facebook’s new Instant Articles feature and some of it can get pretty
Why You Must Source Images: Pasta Company Chooses Decapitation Painting For Product Label
Today, I came across a perfect example of why you should always fully source the images you plan to use (or your designer plans to
How-To Make Your Site Mobile-Friendly So You Don’t Lose Your Ranking In Google
Today, Google is updating it’s mobile search algorithm so that mobile-friendly web sites (ones with large text, easy-to-click links, and that resize to fit whatever
Crisis Communications Case Study: Brookhaven PR Director Wrongly Accused of Racism By Disgruntled Photographer
There is a rather interesting PR story brewing here in Atlanta that perfectly illustrates why – in a PR crisis – you need to get

How-To Buy The Right Domains and Protect Your Brand
Let’s talk domains. Everybody has them. Everybody needs them. And, it’s very important to think through the total scope of the domain when purchasing them. Here