Just a few days ago, I took a new client through media training. We covered everything from how to use “bridges” to stay on message;
Category: Media Relations
When Customers Attack: Why A Modern-Day Crisis Comms Plan Is More Important Than Ever
Today, your crisis plan needs to account for more common and damaging situations including customer boycotts and violence.
Why Google Was Right To Fire The Anti-Diversity Engineer, James Damore and What We’ve Learned
You’ve likely heard about the software engineer at Google who wrote an internal anti-diversity memo entitled “Google’s Ideological Echo Chamber,”. The memo, which Google’s chief
Why I Celebrate Scaramucci’s Departure From The White House
Today, Anthony Scaramucci left the White House, resigning his post as Communications Director after only ten days. Truth be told, I celebrate this. And, not for
Top Tips To Giving a Great Skype Media Interview via Professor Kelly and the BBC
In our agency’s meeting training workshop, we help clients prepare for every interview eventuality. Increasingly, this includes live video interviews via Skype and Facebook.
Agency Spotter’s 2017 Trends Report is a Must-Read for PR, Marketing and Creative Agencies
Agency Spotter released their 2017 Trends Report detailing the marketing services landscape for the year. It’s a great read for anyone in the creative, advertising, marketing