As PR pros, we are increasingly tasked with creating content for our clients. This requires more than just good story-telling skills, it also requires a
Category: PR Blunders
Top Tips To Giving a Great Skype Media Interview via Professor Kelly and the BBC
In our agency’s meeting training workshop, we help clients prepare for every interview eventuality. Increasingly, this includes live video interviews via Skype and Facebook.
CNN and The Hollywood Reporter Face Backlash Over The Future of Media Cover and Tweet
The Hollywood Reporter and CNN are seeing significant backlash for their recent cover story presenting the news leaders who are “fighting CNN’s new war.” Take
Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right
I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of
Are Your Sales People Damaging Your Brand?
I have to admit, I’ve gone back and forth all day about whether or not to blog about this. But, ultimately, the story I’m about
