My world got turned on its head today when I read an MSL/PRWeek survey showing 19% of CMOs “bought advertising in return for a news story.” The
Just about everyone has a favorite Ben & Jerry’s flavor. (Chocolate Fudge Brownie for me!) And, the brand has been involved in global and environmental
Nokia has launched a new viral marketing campaign designed to take advantage of consumer curiosity. Unfortunately, the message is so obscure and the timing is
Okay, I know what I’m about to say is blasphemy in our world, but I agree with the recent reports of journalists blacklisting PR professionals.
It’s a mad mad mad mad mad world for GM Canada as they’ve concluded a three-city interactive campaign for the new Pontiac Vibe called “Catch the Vibe.” But, in
So, it’s April Fool’s Day. Those who know me know I love playing pranks on people. I once changed the name on my former CEO’s