Jif Peanut Butter’s Clever Campaign Capitalizes on the Jif/Gif Question

In response to the now age-old question on how to pronounce “Gif,” the┬áJ.M. Smucker Company has teamed up with Giphy to release a special jar

Retailer Shows Us Why Fonts Matter

As PR pros, we are increasingly tasked with creating content for our clients. This requires more than just good story-telling skills, it also requires a

Why You Must Source Images: Pasta Company Chooses Decapitation Painting For Product Label

Today, I came across a perfect example of why you should always fully source the images you plan to use (or your designer plans to