The New York Times reports that two cups of McDonald’s iced coffee now sit in front of the anchors on the Fox 5 TV news desk
Category: Product Placement
Sears Gets Aggressive with Social Media
It seems you can teach an old brand new tricks. Sears has launched a clever social media and product placement campaign that could turn things
A New Kind of Product Placement
It’s no secret that my favorite fiction writers are Christopher Buckley who satires spin, and Max Barry who satires corporate life. In Buckley’s Thank You for Smoking, cigarette lobbyist Nick
FCC To Crack Down on Product Placement
Yesterday, the U.S. Federal Communications Commission (FCC) announced they will launch a formal inquiry into new rules requiring more disclosure of product placement. With the
Martha Stewart MacBook Shill
Charlie Sorrel made a very interesting observation in his Wired Magazine blog yesterday. In it, he describes a post on Martha Stewart’s blog in which she espouses the virtues of the
See’N’Search Product Placement
In January, I predicted plinking to be the next big thing in consumer-related new media. Plinking, which stands for product linking, is the act of embedding a product or
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