Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,
Category: Public Relations
Personalization Is The Marketing Trend for 2020
2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today
Companies Finally Accept That Open Workspaces Are Terrible
Today, I read an article from Inc. acknowledging the absurdity of the open workspace trend. I have to say I am thrilled to see the
Backlash from Peloton Ad Causes Company Shares to Drop by 9% or $924 Million
We’ve all seen the jokes over the years of hapless husbands gifting their wives vacuum cleaners and irons for the holidays and the fights that
When Customers Attack: Why A Modern-Day Crisis Comms Plan Is More Important Than Ever
Today, your crisis plan needs to account for more common and damaging situations including customer boycotts and violence.
What to Watch for PR Pros: Movies and TV That Will Help Your PR Strategy
I’m both a movie junkie and a PR junkie – which means, I absolutely love movies and TV shows that focus on my industry. With
