Jif Peanut Butter’s Clever Campaign Capitalizes on the Jif/Gif Question

In response to the now age-old question on how to pronounce “Gif,” the J.M. Smucker Company has teamed up with Giphy to release a special jar

Chewy Creates Personal Brand Connections For Grieving Pet Owners

Earlier this week, I blogged about the importance of creating personalized brand experiences for your customers. Today, I heard a story describing how the pet brand,

Personalization Is The Marketing Trend for 2020

2020 will be the year of personalized marketing as consumers now expect brand experiences to be designed just for them and the real-time data available today

Companies Finally Accept That Open Workspaces Are Terrible

Today, I read an article from Inc. acknowledging the absurdity of the open workspace trend. I have to say I am thrilled to see the

Backlash from Peloton Ad Causes Company Shares to Drop by 9% or $924 Million

We’ve all seen the jokes over the years of hapless husbands gifting their wives vacuum cleaners and irons for the holidays and the fights that

Connected Comms Selected to Lead Thought Leadership Programs for the CX Agency, Macquarium

ATLANTA, GA – November 2019 – The virtual public relations and marketing agency, Connected Comms has been selected to lead thought leadership programs for the

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