Guideline recently asked B2B and B2C marketers to rate the effectiveness of various online marketing tactics. Almost all marketers surveyed used some form of social media.
Category: Public Relations
The Social Media Election
When I arrived at the polls yesterday morning, I was shocked by the massive crowd that had already assembled. As I took my place in
Taco Bell to WGA: Wanna Write for Food?
Time and time again Cohn Wolfe has executed flawless PR campaigns for the world’s top brands. I’ve always been impressed with their ability to provide tangible
Target Tells Bloggers to Buzz Off
Today the New York Times reported a PR pro from Target told a Blogger the company does not respond to non-traditional media outlets. The story goes something
Finally! Good Viral Marketing!
I’ve been quite disappointed with the lack of creativity in viral movie marketing since the brilliance of the Blair Witch campaign. The new Diane Lane
Trends in Product Placement
JANUARY 23, 2008 Apologies for not posting for a while; I was laid up with the flu and am just now back to my ol’