To Go Live or Not To Go Live – That is the Question Clients Are Asking

Ever since Facebook launched their live video offering last April and Congress staged a live sit-in via Periscope last June, clients and colleagues alike have been

Five Stats on Using Social Media For B2B Lead Generation

Since 2008, I’ve been talking about the value of social media as a lead generation tool for B2B companies. And yet, it seems there are still

A Rebuttal: Social Media Is NOT A Waste Of Time

Today, I read Janice Billman’s article on Huffington Post asking if “social media is sucking the life out of you.” In her article, Ms. Billman