Ever since social media came into being in the mid 2000’s, I’ve been preaching on this blog that companies need to lighten up and loosen
Category: Social Media
PR Explained: From Media Relations and Influencer Engagement to Content, Crisis Planning and Digital Communications
“What is it that do you do exactly?” It’s the question that has plagued every public relations professional since the dawn of time. I’ve worked
Will The New Explore Feed Kill Organic Engagement on Facebook?
It may become more difficult to create organic engagement for your branded content on social media in 2018 … unless you pony up the cash,
Facebook Launches Original Programming on New Watch Platform
Today, Facebook announced more information about their new original programming, which will start airing on their Watch platform. After months of speculation about the social network
Happy Birthday to The Hashtag – Tips on Using Hashtags Effectively in PR
Ten years ago today, the hashtag was born on Twitter. And, I believe the hashtag’s origin is, frankly, the single most defining aspect of social
Retailers Share The Social Media Platforms They Use Most
For the past ten years, we in PR and social media marketing have been telling brands they must think of themselves as publishers and content
