What Microsoft’s Acquisition of LinkedIn May Mean To You

In probably the biggest technology deal ever: Microsoft just announced it plans to acquire LinkedIn for $26.2 billion. It is an all-cash transaction and it will value

Brands Hit and Miss Paying Tribute to Prince – Tips on How To Do It Right

I was at work when the first reports of Prince’s death popped up in my new alerts around 10:30 last Thursday morning. Like millions of

AMC Listens to Customers – Stops Plans Allowing Texting During Movies

Like most people, I was very surprised when I heard that AMC Theaters’ CEO, Adam Aron told Variety he was considering allowing texting during movies

Why Twitter Is Not Dead – And Isn’t Going Anywhere

This morning, I read an article on TechCrunch about Twitter winning an exclusive deal with the NFL, giving the social network the right to live

Anatomy of a good PR Message

Why Messaging Matters in PR & Social Media Engagement

Let’s talk messaging. I can’t tell you how many times I’ve had to explain the value of a strategic messaging workshop to new clients. And, it

PepsiCo and Harley Davidson Explain Needed Disruptions in Agency Models

AdAge just published a very interesting article featuring comments from PepsiCo exec, Brad Jakeman, at the annual “Masters of Marketing” conference, in which he criticized agencies

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