In January, I pondered the future of The Dark Knight’s viral marketing/PR campaign after the tragic loss of Heath Ledger. As you may recall, a Hollywood pal of
Category: Youth Marketing
Forgetting Sarah Marshall Viral Marketing Hits a Homerun
There’s nothing like blurring the lines between reality and fiction when creating a viral campaign. Add a little bit of mystery forcing your audience to
The Social Media Election
When I arrived at the polls yesterday morning, I was shocked by the massive crowd that had already assembled. As I took my place in
Trends in Product Placement
JANUARY 23, 2008 Apologies for not posting for a while; I was laid up with the flu and am just now back to my ol’
News For A New Generation
ABC recently announced they are dedicating staff to create original-content webcasts in an attempt to reach out to younger audiences. They are simply calling these