Holy Viral Marketing Batman!

In January, I pondered the future of The Dark Knight’s viral marketing/PR campaign after the tragic loss of Heath Ledger. As you may recall, a Hollywood pal of

Forgetting Sarah Marshall Viral Marketing Hits a Homerun

There’s nothing like blurring the lines between reality and fiction when creating a viral campaign. Add a little bit of mystery forcing your audience to

The Social Media Election

When I arrived at the polls yesterday morning, I was shocked by the massive crowd that had already assembled. As I took my place in

Trends in Product Placement

JANUARY 23, 2008 Apologies for not posting for a while; I was laid up with the flu and am just now back to my ol’

News For A New Generation

ABC recently announced they are dedicating staff to create original-content webcasts in an attempt to reach out to younger audiences. They are simply calling these

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