We all know social TV is here to stay. Well, a new online study from Accenture’s Media & Entertainment industry group, shows exactly how people’s viewing
Category: Youth Marketing
Romney’s #AreYouBetterOff Hashtag Backfires
There is always a big risk when you hang your promotional hat on a paid-for hashtag. McDonald’s learned that lesson earlier this year when they
The Cult of Celebrity & How to Become One Overnight
Today, I came across a stunt that perfectly sums up the cult of celebrity in today’s society. A regular average, unknown guy named Brett Cohen
SyFy Sync Takes Social TV to the Next Level
Anyone who knows me knows I am the world’s biggest movie nerd. As such, I am a big fan of the SyFy Channel’s show “Face
How to Follow Today’s Apple Announcement Live 1pm EST / 10am PT
Want to watch Apple’s keynote speech at the Worldwide Developer’s Conference live? The company’s keynote speech, live from San Francisco, begins at 10 a.m. PT, or
Americans Tune In, Log On and Talk A Lot: Social TV Impact
In a recent telephone survey by Edison Research and Arbitron, 2,020 Americans age 12 or older answered questions about their social, mobile, and television habits.
